Seminar on “Freelancing: How to Reach Global Brands” at Vanadzor State University

On March 2, Vanadzor State University hosted a seminar titled “Freelancing: How to Reach Global Brands,” focusing on freelance work opportunities and practical pathways to entering the international market. The event was aimed at familiarizing students with the demands of the modern labor market, opportunities for international cooperation, and real-life examples of successful professional practice.

The seminar was conducted by Laura Atoyan, a leading specialist in the field of Digital Marketing, lecturer at the Gyumri Branch of the Armenian State University of Economics, as well as a trainer and mentor.

The meeting was attended by students of the Faculty of Social Sciences.

During the seminar, the following key topics were addressed:

• how to identify new opportunities and develop a competitive professional trajectory,
• how to build an effective career on freelance platforms,
• how to attract the attention of global brands and position oneself in the international market,
• how to strategically shape one’s own professional path.

Students were also provided with a guide to enhancing the effectiveness of freelance work. It includes clear frameworks for applying artificial intelligence (AI) tools and specialized instructions (prompts), enabling a significant acceleration of work processes.

Vanadzor State University expresses its gratitude to the speaker for the productive and impactful meeting and for sharing her professional expertise with the students.