Means of Influence in Television Series: Formulaic Expressions and Communication
Means of Influence in Television Series: Formulaic Expressions and Communication
Menemshyan Anahit, Mkrtchyan Marine
Summary
Key words: media influence, media linguistics, linguistic clichés, stylistic deviations, media text, value narratives
This article examines the influence of television series as media texts that function not only as entertainment, but also as powerful instruments for shaping values, social norms, and linguistic practices. Based on empirical data from a survey conducted among 100 young people aged 18–25, the study focuses on the most popular Armenian TV series: “Dear Sahmi” (ATV), “Mechanics of Happiness” (Public Television of Armenia), and “Addiction” (Shant TV). The research analyzes the stylistic and communicative features of these series, with particular attention to linguistic clichés, expressive means, and the structure of dialogues and monologues. The results show that short series such as “Dear Sahmi” and “Mechanics of Happiness” demonstrate a higher linguistic level, where vocabulary, syntax, and stylistic devices are purposefully used to transmit moral values. In contrast, the multi-episode drama “Addiction” demonstrates less linguistic elaboration, including borrowings, colloquialisms, and errors, which reduce the quality of conveyed messages and may distort Armenian linguistic thinking. The study highlights the theoretical significance of analyzing stylistic and paralinguistic elements in media texts and underlines the practical value of applying its findings in media education, journalism, and media production.