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RA, Vanadzor, st. Tigran Mets 36, tel. (+374.322) 41854 or 41855 - 160

We are pleased to announce the launch of the 4th course “DIGITAL SKILLS COURSE" , within the framework of the project „Connecting universities-industry through smart entrepreneurial cooperation and competitive intelligence of students in Moldova, Georgia and Armenia”, reference number: 617393-EPP-1-2020-1-MD-EPPKA2-CBHE-JP.

👉Register at https://docs.google.com/…/1FAIpQLSdP4Q7CSO0vBt26Z…/viewform…

✅ Start: 1 November 2021
✅ Duration: over 4 weeks
✅ Lead Partner: "RISEBA" University of Business, Arts and Technology /Latvia
✅ Working language: English
✅ Location: ZOOM
✅ Agenda: https://docs.google.com/…/1Px0fmpmIurWARFwErMcumP--pQ…/edit…

MODULE I. Business communication🔥

  1. Types of communication and basic communicative skills;
    2. Verbal communication / Non-verbal communication.
    3. Challenges of communication in digital era
    4. Personal branding (business appearance and self-presentation);
    5. Public presentation skills (pitch presentation)
    6. Leadership and talent management.

MODULE II. Digitalization🔥

  1. Digital communication strategy
    2. Effective management of digital communication;
    3. Why do business models matter?
    4. 10 steps to reach your audience.

MODULE III. Social media🔥

  1. Social Media Marketing (research and strategy)
    2. Social media platforms (Facebook, Instagram, Youtube, Basic Vkontakte, Odnoklaassniki, LinkedIn, TikTok, Clubhouse);
    3. Targeted advertising in social media platforms;
    4. Analytics and reporting.

MODULE IV. Digital platforms🔥

  1. Market research
    2. Digital Platforms - overview
    3. Shopify - Build a world-class webstore in 1 hour without any coding.
    4. SEO / Email Marketing / Chatbots
    5. Ecommerce (Amazon, Ebay, Etsy, websites, Omnichannel solutions, Fullfillment centres, Dropshipping)

MODULE V. Digital tools for communication🔥

  1. Online teaching;
    2. Digital communication with students.
    3. Technology for study course content creation
    4. Establishment of a support system
    5. Development of teaching materials

The project is funded by the European Commission – Executive Agency for Education, Audiovisual and Culture - within the Erasmus+ programme

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